Smoke, Rhythm, and Tradition: Inside My First Day as Ambassador of Memphis in May
...onlookers fell in step, creating an impromptu parade.
There are moments when you find yourself stepping into history aware, even as it unfolds, that you're part of something larger than yourself. As I stood on the festival grounds early in the afternoon, the air still crisp and untouched by smoke, I felt the gravity of my role settle in. Memphis in May has long been a cornerstone of Southern culture and barbecue tradition, but 2025 marked a new chapter with the introduction of the festival's first-ever official ambassador. To my profound honor, that ambassador was me.
I've walked these streets numerous times before, savoring the culinary magic of Memphis and soaking up its storied musical roots. But this trip felt different. Arriving at Liberty Park before the sun fully asserted its presence over the Simmons Bank Liberty Stadium, I carefully mapped the festival grounds, mentally preparing myself for the vibrant whirlwind of the coming days. Familiar faces greeted me warmly as we shared quick embraces and hearty laughs, exchanging tips and predictions about the weekend ahead. More than just an event, Memphis in May is an annual reunion of old friends and friendly rivals.
Before the smoke curled toward the sky, the afternoon was ignited by another sensory delight: rhythm. Drums echoed through the air as Whitehaven High School’s "Sounds of Perfection" drumline, affectionately dubbed "The Funkaholics," marched through the grounds. Their performance was electrifying, a commanding pulse that drew spectators irresistibly toward the main stage. As they played, onlookers fell in step, creating an impromptu parade. The festival, in that moment, was already living up to its reputation as a deeply immersive experience.
At the main stage, Memphis Mayor Paul Young welcomed an enthusiastic crowd, spotlighting the international dignitaries joining the festivities. It was a fitting reminder of Memphis in May’s global reach a festival where barbecue serves as both feast and diplomacy, where cultural connections are forged in smoke and spice.
The ceremonial lighting of the pit is a tradition cherished by competitors and spectators alike, signaling the official start of the competition. This year, the honor fell fittingly to The Shed, the reigning champions on the cusp of setting a record unseen in three decades: capturing their second consecutive victory and fourth in total. True to their charismatic style, The Shed ignited the festival’s first flames not with matches or starters but with a roaring flamethrower, an unforgettable statement of intent that set the tone for the days ahead.
As an ambassador, my role feels both clearly defined and thrillingly unpredictable. I can guide the experience, enhance it, and ensure that every participant, be they seasoned competitors or first-time festival goers, feels connected to the magic unfolding around them. Yet, no amount of planning can foresee the outcomes or fully capture the spontaneous joy of a moment like this.
Standing there, amidst the cheers, laughter, and eager anticipation, I realized this role isn’t just about leading; it's about creating memories that linger long after the fires cool and the crowds disperse. Memphis in May has entrusted me with this responsibility, and I am committed to ensuring that each visitor leaves with stories worth retelling. After all, every tradition starts somewhere, it takes just one to pave the way forward.